Privacy Policy

Rous Media (ABN 38 450 368 290), a sole trader based in Toowoomba, Queensland (“we”, “us”, “our”), is committed to protecting your privacy. This policy explains how we collect, use, store and disclose personal information, in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information we collect

From website visitors and enquirers

• Contact details you give us — name, email address, phone number and business name — when you book a call, submit the calculator, or contact us.
• Figures you enter into the booking gap calculator — monthly enquiry volumes, booking rates and average customer value. These are business metrics rather than personal information, but they may be submitted alongside your email address.
• Technical and usage information — IP address, browser and device type, pages viewed, referring website, and on-page actions such as clicking “Book a call”. This is collected automatically using cookies and tracking pixels (see section 2).

From clients

• Business, contact and billing details.
• Access or permissions to advertising accounts, booking calendars and related platforms. We do not store client passwords in plain text and prefer delegated access over shared logins.
• Customer or patient contact lists a client provides so we can run a campaign on their behalf (see section 5).

2. Cookies and tracking technologies

We use the Meta (Facebook) Pixel on this website to measure advertising performance and understand how visitors use the site. The Pixel sets cookies and sends Meta information about your visit — including pages viewed and actions such as clicking a booking button — which may be matched to a Facebook or Instagram account.

You can opt out or limit this at any time:

• Adjust or block cookies in your browser settings.
• Manage ad settings at facebook.com/adpreferences.
• Use the industry opt-out at youradchoices.com.au.

Blocking cookies will not stop you using this website or booking a call.

3. Why we collect and use information

• To respond to your enquiry, schedule and run strategy calls.
• To deliver, support and improve our services.
• To measure and improve our advertising and website performance.
• To send you marketing about our services, where permitted — with an unsubscribe option in every message.
• To meet our legal, tax and record-keeping obligations.

We do not sell your personal information.

4. Who we share it with, including overseas recipients

We use trusted third-party providers to run our business. Several store or process data outside Australia, primarily in the United States. Under APP 8, we are telling you this before you provide your information.

We take reasonable steps to ensure these providers handle your information appropriately. However, overseas recipients may not be subject to the Australian Privacy Act, and you may not be able to seek redress under it. By providing your information you consent to these disclosures.

We may also disclose information where required or authorised by law.

5. Sensitive information and client campaign data

Some of our clients are cosmetic, dental, med-spa and allied-health businesses. Information about a person’s health, or their use of a health service, is sensitive information under the Privacy Act and attracts additional protection.

• We handle such information only on a client’s instructions, for the purpose of delivering the service they engaged us for.
• The client remains responsible for having obtained the necessary consents from the individuals concerned.
• Before running any campaign to a client’s existing contact list, we require the client to confirm in writing that the list has valid consent, consistent with the Spam Act 2003 (Cth).
• We never use a client’s customer or patient data for our own marketing.
• We do not upload health-related or other restricted categories of data to advertising platforms where their terms prohibit it.

6. Direct marketing and unsubscribing

Marketing emails and SMS we send include a clear unsubscribe or opt-out method, which we action promptly. Where we contact a business using contact details it has published publicly, we do so in accordance with the Spam Act’s provisions for business communications, and we honour any request to stop.

7. Security

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure — including access controls, multi-factor authentication where available, and reputable service providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. How long we keep it

We keep personal information only as long as needed for the purposes described above, or as required by law — for example, financial records retained for at least five years to meet Australian Taxation Office requirements. When no longer needed, we take reasonable steps to destroy or de-identify it.

9. Accessing and correcting your information

Under APP 12 and APP 13 you may request access to the personal information we hold about you, and ask us to correct it if it is inaccurate, out of date or incomplete. Email us using the details in section 11. We will respond within 30 days. There is no charge to make a request, though we may charge a reasonable fee for access in limited circumstances. We may need to verify your identity first.

10. Complaints

If you believe we have mishandled your personal information, please contact us first — we will acknowledge your complaint and respond within 30 days.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC):

• Website: oaic.gov.au
• Phone: 1300 363 992

11. Contact us

For any privacy question, request or complaint:

• Email: hello@rousmedia.com.au
• Rous Media — ABN 38 450 368 290, Toowoomba, Queensland, Australia
• A postal address is available on request.

12. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or legal obligations. The current version is always available at rousmedia.com.au/privacy, with the date it was last updated shown at the top.